With four showrooms throughout Arizona and commercial sales throughout North America, Premier Lighting is the leading privately owned lighting fixture company in the Southwestern US. Up next for the company is expansion into Las Vegas, followed by Albuquerque and Southern California. After not only making it through the economic downturn of the past few years but having substantially grown the company, Premier Lighting Managing Director Collin Herdt and company President Torren Stantus made the strategic decision to bring in an outside agency to handle the company's substantial, ongoing traditional and online media buys as well as re-craft the company's brand, overhaul the company's interactive and e-commerce strategy and implement a robust public relations and social media program. That's where Arizona ad agency, public relations, social media and interactive firm Zion & Zion came in .
About Onteco CorporationPremier Lighting has engaged Zion & Zion for an initial 15 month period, with the initial priorities being a focus on commercial sales marketing and strategy, e-commerce strategy, PR/social strategy and advertising strategy -- including both traditional and online.About Beacon Products: A division of Hubbell Lighting, Beacon Products designs and manufactures high quality, specification grade, architecturally-relevant pedestrian scale, roadway and parking area lighting products and landscape furnishings. Beacon Products specializes in providing the “complete solution" for the public space. Its product line includes the industry’s most diverse selection of site lighting and hardscape products in contemporary, period or custom styles, and embodies the highest quality in construction, finishing, performance and design.Premier Lighting Managing Director Collin Herdt stated, "It was time. We've done very well as a company, but we can do even better, and the key to that was finding an agency that we felt comfortable enough with to ease up on the reins of control. We've found that in Zion & Zion. Both strategic business thinkers and exceptionally creative, their team impressed us. They're not just full service -- they're ranked at or near the top in all of the areas that were important to us: interactive, PR, social, and advertising.Zion & Zion COO DuGué Zion ( @dzion ) commented, "We're obviously excited that we have a brand that is as well respected as Premier Lighting coming on as a client. However, I'm personally excited about how our ability to attract clients like this validates our operating model and speaks volumes about the strong, integrated team that we've built to support such clients and take them to new heights."Considerations by city officials include daytime appearance as well as nighttime lighting and energy performance in addition to the overall economics. By replacing older metal halide fixtures that consume 210 Watts with new 30-Watt LED lighting fixtures, the new Acorn lighting fixtures from Beacon Products will produce more light with less energy, saving the city more than 85% on its lighting electricity bill within the area where the luminaires are being converted. In addition, the LED fixtures will last an average of six times longer than the existing metal halide units and long-term maintenance costs will be dramatically reduced.NexPhase Lighting, Inc. is a designer and developer of proprietary high quality LED (light-emitting diode) lighting fixtures and control systems for commercial applications. It believes its products will be the lowest cost, highest efficacy fixtures available in the LED Lighting Industry. All NexPhase lighting products incorporate its proprietary "NexSense Technology(TM)", which provides benefits well beyond the generally acknowledged advantages of all other LED lighting fixtures. NexSense control systems use a unique, "patent pending' wireless protocol, which provides for an unsurpassed reduction in architecture and infrastructure installation cost in commercial applications, as well as significantly reduced maintenance and ongoing operation costs.Onteco Corporation was founded to develop innovative, practical and cost-effective solutions to some of the most significant environmental challenges facing us today. Additionally, these solutions must show promise of generating significant, ongoing profits for the company. The company determined that one industry that meets these criteria is the Energy Saving Lighting Industry, and as a result acquired NexPhase Lighting, Inc., in February 2011.Jon Cooper, CEO of NexPhase, stated, "We received compliance approval from Intertek, our independent testing lab for our 2x2 NexSense LED Troffer Series No. TRO75RWD. This product series meets UL Standard for Safety Luminaires, UL 1598 3rd Edition Issued September 17, 2008, Revised January 11,2010, UL Standard for Safet for Light Emitting Diode (LED) Equipment for Use in Lighting Products, 1st Edition November 18, 2009, and Canadian Standard for Safety Luminaires CSA C22.2 No. 250.0 3rd Edition, Issued September 17, 2008, Revised January 11,2010. We met all required testing parameters UL 1598 clauses 14,15,16.39,17.1,17.2,17.4 and UL 8750 clauses 8.2 and 8.7. This compliance approval is essential for full market deployment and will allow our customers to take advantage of utility rebates currently available in the marketplace."
Media Contact: Natalie Abel 480-751-1007 x125 Email Contact www.twitter.com/Likeabel www.zionandzion.com www.twitter.com/ZIONandZION www.facebook.com/ZIONandZIONAgency
No comments:
Post a Comment